Always a New Take Out There on Social Media

In my many online musing’s and research I came across this post. I took this article several different ways but first take a look yourself. I will post the link at the end of this post.

David Spark is a veteran tech journalist and founder of Spark Media Solutions, a firm that helps companies build their industry voice through storytelling and social media. His technology report, The Spark Minute, can be heard every day on Green 960 and 910 KNEW in San Francisco.

When I was working as a stand-up comic, I was always warned about the rules of performing. In general, the advice was good (e.g. “Don’t be dirty.” “Talk about yourself.” “Play to the crowd.”), adhering to it made one look and sound like everybody else. It didn’t take long to quickly learn that for every guideline and rule of successful stand-up comedy, somebody has broken that rule and made a fortune off of it (e.g. Sam Kinison, Andy Kaufman).

When I left stand-up, I learned that stand-up’s “rule breaking” successes transcended everything, even social media. And like in stand-up, I watched the masses collectively form “the rules,” which manifested itself as an endless stream of top tips, best practices, and expert advice. It all became mind numbing.

Advice only goes so far. The way we really learn is through real experiences. In this piece, I sought out stories of people who listened to the advice of experts, ignored it, did what they wanted to do, and then succeeded. There was only one rule they followed: They were convinced that what they were doing was right.

Here is the link to the article http://mashable.com/2009/03/10/breaking-social-media-rules/

My first thought on these 5 rules was the lack of rules. Duh. Social media marketing is ever expanding and ever changing. But it can and should be directed. Executives who take on social media to help cut costs for their company and increase their exposure to the market place need to have a plan from the beginning. But this plan needs to be flexible, direct and understandable. Consistency in delivering their message is also key. Consumers and customers hate it when the message to them is coming all over the place. We here at SMMEE can help you deliver this and help keep your company appear fresh to the online world…and not stuck in a box.

Tags: Trends