Social media and Jay leno

Written By: Seth Crofton on October 7, 2009 No Comments

Well a friend of mine called me the other day to let me know his son ( Noel) got green lighted to be on the new Jay leno show. Now knowing Noel and knowing that he is not a stand up comedian of any sort but does have a great sense of humor and irony I asked my friend how and why he was going on the show. Apparently Noel’s youtube channel ( thenoel’s) caught the attention of one of the talent scouts as Noel has a selection of songs he plays from the number pad of his cellphone.

Now the Leno show is a big experiment for NBC according to the press. Its cheaper to produce compared to hour long drama’s or comedies and its a known brand. The different time slot has proven to be tough but Leno has persisted. In fact when he started doing the tonight show his ratings were horrible for the first three years so he knows to stay persistent. And its great to see that they are trying to be innovative by going after user generated content from the web. So if NBC can do it with the Jay Leno show why can’t your company do the same? There are lots of quirky talent out there that is screaming to be seen and is very cost effective.

Tags: artist, exposure, JAY, jay leno, Leno, NBC, social media tools, Trends, YouTube