Great website for design with a huge potential for social media use

I actually got this flyer at a coffee shop in Seattle, WA last Friday. Boconcept is an international design company that does interior design and furniture as well.Tthey are doing a juried contest for designing a cool cup and you can see the contest  here. Great user interface with a wonderful selection of shapes,colors and the ability to download the template for you to really customize a design. But again its so dissapointing to see a great concept fall short. The only way to show off your design is on their website. The only way to tell your friends is by emailing them through BoConcepts website. There is no use of flickr or photostram or a facebook fansite showing off the designs and no use of Zazzle.com. I do recommend designing your own cup its a lot of fun but take a serious look at how much time and great effort went into designing the creative user experience. Great job but unless people go to your website how are they to know. And designers love to tell their friends and show them what they did( see papercritters.com ) and that is not shown here. Hopefully they will be able to add social media to this contest before it ends in December.

Tags: BoConcept, companies, designer, Facebook, flickr, retailer, user experience, website