20 Bucks on Facebook gets you?…
Recently I assisted a friend with their small business in the Portland area. One of the suggestions led to a trial run of Facebook ads with a maximum expenditure of $20. Now for most people $20 is not a lot of money. $20 can get you half a tank of gas or an expensive British magazine and coffee at Borders or Barnes and Noble. $20 can get you a nice birthday gift or a DVD. In this case $20 on Facebook ads got us some interesting metrics.
$20 Facebook Campaign
Metric Amount Impressions 43,689 CPC 0.117% Clicks 51 RSVPS 8 RSVP Maybes 17 Pending responses 55 Ave CPC $0.39 Time period 2 days Money spent $20.00
Now this was also a targeted campaign in that the viewers of this simple add were to be within 50 miles of the Portland Oregon area. But take a look at the hits/clicks, and RSVPs . The average person on Facebook has around 180 friends. So each of the 8 Rasp’s just reached out to 1440 people ( 8 x180) and the RSVPs maybe reached out to 3060 people ( 17 x 180) . Now we don’t know each one’s privacy settings so we would need to assume that they are open to let their friends now of what they have done and in doing so point out the vendor/company to all their friends.
Very simple, easy and cost effective. It also took all of 20 minutes or so to do.
So if you have not tried Facebook ads to work with your Facebook fan-site I strongly suggest you do. It beats reading an expensive magazine with expensive coffee. Those never get you any sales.
Tags: companies, exposure, Facebook, facebook adds, facebook campaign, social media, users, website
