Social Media Marketing Education for Executives » Apple http://smmeenow.com Your source for cost-effective training and education to the online world marketplace Tue, 07 Sep 2010 20:54:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A month of silence……. http://smmeenow.com/2009/10/a-month-of-silence/ http://smmeenow.com/2009/10/a-month-of-silence/#comments Thu, 01 Oct 2009 17:09:00 +0000 Seth Crofton http://smmeenow.com/?p=234 Well an experiment is finished…we went a month without blogging to see if there would be a noticeable drop in trafficsince all the social media guru’s out there keep claiming that you will lose everybody if you dont keep up the bloggin pace.

They are wrong.

Content is still king but quality content is the EMPORER! yes its true people want to stay in the know and want to hear new and exciting things but if you really don’t have anything to say then don’t. September wasn’t that big of a month except for the rare user generated content that popped up on CNN and other news networks. For example the lady who went on youtube to rage against Bank of America and struck a chord with the American people. Or the young kid in New York who did a video blog on Apple products at their flagship store in New York that was quite cute and sincere.

Unfortunately though no great breakthroughs in integrating social media outlets into one big super page that we can call home. NO great new trinkets or widgets to add on and no real marketing blitz out there integrating traditional marketing into all the media outlets…in short nothing really to praise. I am optimistic though that this upcoming Christmas season, which looks to be a flat one for retailers, will have some unique marketing angles to dissect on this blog. Until then remember quality will always trump quantity.

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