Social Media Marketing Education for Executives » magazine http://smmeenow.com Your source for cost-effective training and education to the online world marketplace Tue, 07 Sep 2010 20:54:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How far to take social media and your message http://smmeenow.com/2009/10/how-far-to-take-social-media-and-your-message/ http://smmeenow.com/2009/10/how-far-to-take-social-media-and-your-message/#comments Wed, 28 Oct 2009 18:14:31 +0000 Seth Crofton http://smmeenow.com/?p=246 We here at smmee are always looking for cost efficient ways for you to put your message out to your customers. To this end research is done not only online but through the various media that makes it’s way to you …or tries to. Recently research came out to show the still declining numbers in newspaper circulation and magazine circulation. Yet I found some hope in companies using magazines that target their demographic and niche. This months issue of Giant robot had an insert along with a couple of ad-spaces for Behemothgame studio’s. The insert was a paper toy model of one of their Castle Crashers for Xboxlive. They also put in the URL for the template to make your own on the insert.

So what you say? 

 Well in visiting their site you can not find the paper template listed. The only way to get to the template is to know the URL for it. The only way to get to the URL was to buy the magazine or go to a magazine shop or bookstore and copy it down. Now they did a great job in only allowing the color version of their characters in the magazine so to get them you have to buy the magazine. The blank templates to design your own are on Behemoth’s website…but color is not available on the website only in the Giant robot magazine. Thus the customer must buy the magazine and go to Behemoth’s website to get all the models. Great!!, both the magazine and the game company win with this.

However there is no way to show off the user generated content. It appears that Behemoth and Giant robot forgot that people like to show off what they do. There is no place or website listed to upload images of your redesigned Castle Crasher. NO contest to show off how creative you are or how big a fan you are. Was this done intentionally or just not thought all the way through? Don’t know but hopefully you the small business owner can take this idea and spend a little more time in your marketing meetings to see how you can really engage your audience and get them more interactive with you products and services.

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