Social Media Marketing Education for Executives » Video

Motorola, YouTube/Google, Janus Financial summit at ZAAZ

Seth Crofton — Wed, 05 Aug 2009 07:13:28 +0000

Had a great time last night attending this summit at Zaaz headquarters in downtown Seattle. Key note speaker for YouTube/Google Michael Rucker has some interesting facts and uses for YouTube. One of the most relevant was that YouTube is the second largest search engine in the world behind Google.

77% of all Americans online each month watch a video on YouTube.

YouTube spans all age groups with an increase recently in the age group ranging from 35 to 49 ( how to get a job videos?)

470 million people visit YouTube a month so if it was a country it would be the 3rd largest in the world.

And companies are now looking at YouTube stars ( like the annoying Fred to help promote their brands and products and are specifically creating YouTube commercials( low cost and can be experimentally edgy)

Some interesting ideas there since anyone can create a YouTube channel and as we have seen from Dominoes pizza ( who did not capitalize on their presidents apology video) a great way to squash naysayers and reveal your opinionated truth about your products and services. Some examples?

Electronic Arts has used YouTube to address bugs in their Tiger Woods video game( great spoof of Tiger walking on water).
Nike has used this with Kobe jumping over a car ( and spawning many new and improved versions)
Armor games now uses YouTube as the channel for their instruction walk through videos for their games.
Carls Jr launched a new hamburger on YouTube
Burger King and Seth McFarland teamed up to promote burger king in hilarious videos.

So take a look at how you can get talent from YouTube to help your brand out or create your own videos with company employees in crazy and unique ways to get your companies message to the people. It’s cheaper then late night cable and reaches more people.

Blellow a great social networking site that has some great tools

Seth Crofton — Mon, 16 Mar 2009 02:42:31 +0000

Blellow is a great site to join where you can link up with designers and developers. A site where you can post questions, similar to yelp, and everyone can help answer it. You can post jobs as well as see other work that could be available as well. Take a look at this great video.

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

A great introduction to social media through video

Seth Crofton — Thu, 12 Mar 2009 06:17:00 +0000

We have a great video for you from a Seattle company called Common Craft. It’s a quick and easy way to learn about social media in underÂ 4 minutes.

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.

Internet Overdose

David Potter — Tue, 10 Mar 2009 03:24:47 +0000

Here’s a video that provides a humorous look at all the social media outlets that are available.

This video was embedded using the YouTuber plugin by Roy Tanck. Adobe Flash Player is required to view the video.